Innovation Workshop

Along with oustanding product design, it is the level of innovation that determines the market success of a product.

Both – innovation and design – form our strategic aim.

The design process at brodbeck design follows a tried and tested strategy, starting with careful consideration of the company, analyzing the strengths and weaknesses of its product portfolio, right through to analyzing the target groups.

Over the years we have developed a Design & Innovation workshop that enables targeted development of product ideas that carry high innovation potential while testing their market relevance. In this way we systematically realize those ideas that hold the highest market potential. At the same time we analyze the strengths and weaknesses of the existing portfolio. This allows us to quickly incorporate important insights within new developments and thus establish clear competitive advantages.

These workshops are highly efficient and we carry them out together with our clients. The result is products that distinguish themselves through their high-quality design as well as their level of innovation:

Essential factors for the market success of a product.