Bavaria design international: brodbeck design at ICIF in China
april 2015

German Design Spirit 2015

The exhibition takes place from 14 to 18 May at „City of Design“ in Shenzen. As German Design Spirit – Best of Bavaria is designed as a touring exhibition, it will be present in many more Chinese cities until september 2015. Bavarian design products and projects will be presented. The following companies and agencies are amongst others taking part: aeris, Arzberg Porzellan, Auerberg, BMW Group, Brandis Industrial Design, brodbeck design, Clemens Weisshaar, Corpus-C-Design Agentur, Crown Gabelstapler, Cybex, Dauphin HumanDesign Group, designaffairs, DesignworksUSA, Die Krieger des Lichts, Die Neue Sammlung, Faber-Castell, Florian Schmid, f/p design, Fritz Frenkler, Gerwin Schmidt, Herbert Schultes, Hyve Innovation Design, Kochan & Partner, Loewe, Lunar Europe, Markus Bischof Produktdesign, Mirko Borsche, N+P Industrial Design, neomind, Nils Holger Moormann, Playmobil, Puma, Richard Sapper, Rosenthal, Schlagheck Design, Stabilo, Staedtler Mars, stauss processform, Steffen Kehrle, tado, Thomas Mayfried and the Munich Technical University.

The different exhibits will be divided into four categories: „Design is Innovation“, „Design is Culture“, „Design is Dialogue“ and „Design is Attitude“. The special topic area „Design is Innovation“ sets the focus on trendsetting developments. Because only by combining innovation, technology and design you can create sustainable solutions, that survive on the market. The exhibits of the area „Design is Culture“ sharpen the vision on the surrounding world, take old habits and question them in order to develop new solutions. „Design is Dialogue“ shows, how design conveys between customer and company with different means of communication in a relationship that becomes more and more global. The fourth part of the exhibition, „Design is Attitude“ shows how designers express their attitude: they experiment with materials and shapes, they anticipate trends and tendencies and are important impulse transmitters for the industry.

brodbeck design contributes to the fair with three products:



more information at:
… bayern design