Transgenerationen Telefon Bluefon - brodbeck design

Recognizing market connections and foreseeing market developments is a natural part of the design process for brodbeck design.

The profile of a company, its intended target groups, its competitors, its postioning in the market (price, image, portfolio) and its marketing goals play an important role in the development of new products.



Just a mobile phone – reduced to the essentials – making phone calls. The target group: Generation plus. Excellent voice quality and very long battery life. Focus on easy intuitive operation with a clear, simple and timeless design. Development of the interface design for mobile phone GSM & DECT.



Awarded the IF Award 2009, nominated for the Design Award of the Federeal Republic of Germany 2009, exhibited at the Expo 2010 in Shanghai, German Pavilion.